Given that you’re inside a shopping mall and suddenly felt hungry. You aren’t familiar with its array of restaurants and to which of them serves better. Normally, you would ask a friend or someone else for any suggestion or recommendation. This person would most likely recommend the one that gave them a great service and would also warn for those that didn’t. That’s how the principle called ‘word of mouth’ works.
These relaying people would be the key persons to promote your business for free. That’s why it is very important to make their experience as pleasurable as possible. This has been the principle being followed by an experiential agency in promoting their products. They value the needs of the consumers and see to it that it has been properly satisfied. Later on these satisfied clients will relay their great experience thus encouraging more clients to avail the products or services.
Feedbacks shouldn’t be imposed, instead it should be given out of initiative and it should be as objective as possible. In order to ensure positive feedbacks, see to it that clients are well pampered and have been catered accordingly. You’ll never know which one of them is an evaluator, a freelance critic or an enthusiast who’s connected to a large number of possible clients. Treat each and everyone as VIP’s and you’ll never regret its results. You’ll just be amazed on how these people could add up to your sales and they could even increase the number of your loyal clients.