October 13, 2012

Referrals And Word Of Mouth As Marketing Strategies

Given that you’re inside a shopping mall and suddenly felt hungry. You aren’t familiar with its array of restaurants and to which of them serves better. Normally, you would ask a friend or someone else for any suggestion or recommendation. This person would most likely recommend the one that gave them a great service and would also warn for those that didn’t. That’s how the principle called ‘word of mouth’ works.

These relaying people would be the key persons to promote your business for free. That’s why it is very important to make their experience as pleasurable as possible. This has been the principle being followed by an experiential agency in promoting their products. They value the needs of the consumers and see to it that it has been properly satisfied. Later on these satisfied clients will relay their great experience thus encouraging more clients to avail the products or services.

 Feedbacks shouldn’t be imposed, instead it should be given out of initiative and it should be as objective as possible. In order to ensure positive feedbacks, see to it that clients are well pampered and have been catered accordingly. You’ll never know which one of them is an evaluator, a freelance critic or an enthusiast who’s connected to a large number of possible clients. Treat each and everyone as VIP’s and you’ll never regret its results. You’ll just be amazed on how these people could add up to your sales and they could even increase the number of your loyal clients.

12 comments:

Aileen said...

Word of mouth goes a long way indeed. It's usually a reliable thing because you know the person recommending something has experienced something wonderful from the place, food or the kind of service.

Terry said...

Agreed. People generally depend on what other say about a certain product or service before they decide to buy :)

Lady Anne said...

You're right! Getting good feed-backs from customers is the best marketing strategy!
-dropping by from CommEx 10.16

Olga said...

Word of mouth is actually more effective than ads. People are more aptto believe those who have experienced a service than an ad that promotes a company.

Grace | Domestic Diva said...

even after spending thousands for a good commercial, if there is not much feedback from real customers then it's useless. =)

tet ^0^ said...

I believe in wordof mouth.I don't watch TV anymore so I dunno any new ads lately. I just read reviews and real life experiences! ^^

Mylene said...

Word or mouth is one of the best free marketing technique

anne lei said...

before i try something, i usually read reviews. based on other experience, i will get some impressions on they offer.

Dominique Goh said...

Word of marketing does help generate interest in a business. I sometimes rely on it while looking for certain things which I need.

Eterna-Pinay Mom's Care said...

For me Word of mouth is the most effective marketing strategy it is proven for a long period of time 'till then we still do it.

Kevin said...

Well said. Referrals and word of mouth are the important marketing strategies. the example you gave for word of mouth is the best and interesting.

Darryl said...

Excellent! It doesn't matter how well you market your business it may be offline or online but the word of mouth does does thing more than you do. Word of mouth says the reality and good experience.